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Sponsorship Effectiveness Impact (SEI)
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Sponsorship Measurement |
As event branding and sponsorship activities become an integral part of the marketing communication strategy, the need to measure return on investment for such activities becomes vitally important.
Hope Syndicated Services SEI (Sponsorship Effectiveness Insights) is able to monitor the full period of an event (pre-event, the actual event and post event). In so doing we are able to successfully generate outcomes based evaluations.
Sponsorship SEI allows organisations to:
• Evaluate the value of being associated with an event
• Reveal information to help retain current sponsors or attract new ones
• Identify sponsorship opportunities or weaknesses
• Uncover associations to create cross-marketing opportunities
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