This interactive report focuses on media only and offers analyses which include:

TV:
• GRPs for each program on the 2 main local television stations
• HUT for time segments
• Program share
• Program rating
• Frequency of viewing
• Hours of viewership
• Total audience viewing
• No. of persons viewing program simultaneously in the household
• Core audience:
     • Daily programs
     • Weekly programs
• Audience composition by gender/age/SE group

RADIO: Reported in time segments by:
• Listenership by radio station
• Composition of audience by gender/age/SE group

PRESS: Readership by type of newspaper:
• Readership by newspapers
• Composition of readers by gender/age/SE group
• Interest in the various supplements by gender/age/SE group

CABLE TV:
• Viewership of the main cable TV networks
• Audience composition by gender/age/SE group

Be able to profile your consumer by demographics, media use etc.

• Age/Gender/SE Group

• Media usage pattern: [done in conjunction with the basic Media Module]

• Sporting interests: [Offers insight into sponsorships and promotions]

• Travel Habits:
     • Who, where to, and their /demographics

• Psychographics:
     • Price, Quality, Image

• Trend setters and early adapters

• Technology users

• Attraction to celebrity endorsements

• Impulsive and impetuous purchasers: [emotional vs. rational]

• Nationalistic

• Nutrition consciousness