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  . Critical Path Analysis (CPA)
  . Media Targeting Plus (MTP)
       . Sampling Methodology
       . Products
       . Glossary
       . Formulas
  . Sponsorship Effectiveness
     Impact (SEI)
  . Omnibus
  . Employee Evaluation
  . Customer Evaluation
  . Product Pricing


Media Targeting Plus (MTP)

Media Targeting Plus is a marketing tool designed in the Caribbean which harmonizes market and media research in one database. Media habits, target group psychographics and market consumption data are collected and projected to the population to reveal a full analytical breakdown of the market landscape.

Click here to view Interactive Web Program Example
Click here to view Excel Media Template

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Formulas | Glossary
Market Research Supplier to the Caribbean