Impact of Customer Evaluation Surveys

• Reinforce the customer’s feeling of value to your organization.
• Create positive feelings.
• Increase repeat business.
• Provide a way for unhappy customers to vent.
• Demonstrate your commitment to listening to your customers.
• Increase awareness of your range of products and services.
• Provide direct feedback from customers about products, services, and/or support,
   in addition to feedback the sales force provides.